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Hovland, Carl Iver, 1912-
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Hovland, Carl Iver, 1912-
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Communication and persuasion; psychological studies of opinion change, by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley.
by
Hovland, Carl Iver, 1912
-
Published 1953
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Social judgment; assimilation and contrast effects in communication and attitude change, by Muzafer Sherif and Carl I. Hovland.
by
Sherif, Muzafer, 1906-1988
Published 1961
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Hovland, Carl Iver, 1912
-…”
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The Order of presentation in persuasion, by Carl I. Hovland [and others]
Published 1957
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Hovland, Carl Iver, 1912
-…”
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Related Subjects
Communication
Persuasion (Rhetoric)
Attitude change
Judgment
Persuasion (Psychology)
Psychology, Applied