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Melewar, T. C.
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Melewar, T. C.
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1
Advancing Branding Research : a Qualitative Agenda.
by
Melewar, T. C
.
Published 2014
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2
Corporate Branding : Areas, arenas and approaches.
by
Melewar, T. C
.
Published 2015
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3
Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities.
by
McIntyre, Charles
Published 2016
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Melewar, T. C
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4
Contemporary thinking, topics and trends in international branding, part 1 guest editors T.C. Melewar and Joseann Small.
Published 2007
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Melewar, T. C
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5
Consumer-Brand Relationships : Theory and Practice.
by
Fetscherin, Marc
Published 2012
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6
Corporate and organizational marketing guest editors, Shaun Powell, John M.T. Balmer and T.C. Melewar.
Published 2007
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Related Subjects
BUSINESS & ECONOMICS
Branding (Marketing)
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Consumers' preferences
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