Content and effects of alcohol advertising

Content and effects of alcohol advertising / Charles Atkin, Martin Block.

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Bibliographic Details
Main Author: Atkin, Charles K.
Corporate Author: United States. Bureau of Alcohol, Tobacco, and Firearms
Other Authors: Block, Martin
Format: Book
Language:English
Published: Washington, DC : [U.S.] Bureau of Alcohol, Tobacco, and Firearms, 1981.
Subjects:
Alcohol.
Advertising > Alcoholic beverages > Social aspects.
Advertising > Alcoholic beverages > Psychological aspects.
Description
Item Description:"Report of Michigan State University Study."--Cover.
"Prepared for Bureau of Alcohol, Tobacco, and Firearms."
"Sponsored by Bureau of Alcohol, Tobacco, and Firearms, Federal Trade Commission, National Institute on Alcohol Abuse and Alcoholism, and Department of Transportation, 1980."--P.1.
"October 1981."
"PB82-123142."
Physical Description:ii, 434 p. : ill.
Reproduction Note:Photocopy.

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