Using mass communication theory

Using mass communication theory / Maxwell E. McCombs, Lee B. Becker.

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Bibliographic Details
Main Author: McCombs, Maxwell E.
Other Authors: Becker, Lee B., 1948-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Series:Prentice-Hall perspectives in mass communication.
Subjects:
Journalism.
Communication.
Description
Item Description:Includes index.
Physical Description:x, 148 p. : ill. ; 23 cm.
Bibliography:Bibliography: p. 135-143.
ISBN:0139397027 (pbk.) :
0139397108 :

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