Issues in advertising : the economics of persuasion

Issues in advertising : the economics of persuasion / edited by David G. Tuerck. --

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Bibliographic Details
Corporate Author:	American Enterprise Institute for Public Policy Research
Other Authors:	Tuerck, David G.
Format:	Book
Language:	English
Published:	Washington : American Enterprise Institute for Public Policy Research, c1978.
Series:	AEI symposia ; 78D.
Subjects:	Advertising > Economic aspects > Congresses.

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