Principles of advertising, by H. K. Nixon.

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Bibliographic Details
Main Author:	Nixon, Howard Kenneth, 1895-
Format:	Book
Language:	English
Published:	New York and London, McGraw-Hill book company, inc., 1937.
Edition:	1st ed.
Subjects:	Advertising.

Description
Physical Description:	xv, 541 p. illus., diagrs. 24 cm.
Bibliography:	"Bibliography and suggested collateral readings": p. 483-493.

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