Sales promotion and modern merchandising

Sales promotion and modern merchandising [by] John F. Luick [and] William Lee Ziegler.

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Bibliographic Details
Main Author:	Luick, John F.
Other Authors:	Ziegler, William Lee
Format:	Book
Language:	English
Published:	New York, McGraw-Hill [1968]
Series:	Perspectives in marketing series
Subjects:	Sales promotion. Merchandising.

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