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LEADER |
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19850826085707.0 |
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730525 1925 eng u |
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|a 25012258
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|a HF5822 .P7
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|a Poffenberger, Albert Theodor,
|d 1885-
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|a Psychology in advertising,
|c by Albert T. Poffenberger.
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|a Chicago
|a & New York,
|b A. W. Shaw company; [etc., etc.]
|c 1925.
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300 |
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|a xix, 632 p.
|b illus.
|c 22 cm.
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|a Bibliography: p. 617-623.
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|a Advertising.
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|a Psychology, Applied.
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|a .b12455234
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