Marketing : a how-to-do-it manual for librarians

Marketing : a how-to-do-it manual for librarians / Suzanne Walters.

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Bibliographic Details
Main Author: Walters, Suzanne
Format: Book
Language:English
Published: New York : Neal-Schuman Publishers, c1992.
Series:How-to-do-it manuals for libraries ; no. 20
Subjects:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries > Marketing > Handbooks, manuals, etc.
Description
Physical Description:vii, 102 p. : ill. ; 28 cm.
Bibliography:Includes bibliographical references (p. 99-100) and index.
ISBN:1555700950

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