Marketing : a how-to-do-it manual for librarians

Marketing : a how-to-do-it manual for librarians / Suzanne Walters.

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Bibliographic Details
Main Author:	Walters, Suzanne
Format:	Book
Language:	English
Published:	New York : Neal-Schuman Publishers, c1992.
Series:	How-to-do-it manuals for libraries ; no. 20
Subjects:	Libraries > Public relations > Handbooks, manuals, etc. Libraries > Marketing > Handbooks, manuals, etc.

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