Leading questions a production of Alvin H. Perlmutter, Inc. and Public Affairs Television, Inc.

Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections.

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Bibliographic Details
Corporate Authors:	Alvin H. Perlmutter, Inc., Public Affairs Television (Firm), WNET (Television station : New York, N.Y.), WETA-TV (Television station : Washington, D.C.), Films for the Humanities (Firm)
Other Authors:	Moyers, Bill D., Clark, Leslie.
Format:	Video VHS
Language:	English
Published:	Princeton, N.J. : Films for the Humanities & Sciences, 1994.
Series:	Moyers collection Public mind
Subjects:	Television in politics. Television in propaganda. Television advertising. Visual communication. Television > Psychological aspects. Public opinion. Market surveys. Videos > Dinand

Dinand Media Storage

Holdings details from Dinand Media Storage
Call Number:	Video 779
Copy: 1	Available

Leading questions a production of Alvin H. Perlmutter, Inc. and Public Affairs Television, Inc.

Dinand Media Storage

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