Going negative : how attack ads shrink and polarize the electorate

Going negative : how attack ads shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.

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Bibliographic Details
Main Author: Ansolabehere, Stephen
Other Authors: Iyengar, Shanto
Format: Book
Language:English
Published: New York : Free Press, c1995.
Subjects:
Advertising, Political.
Advertising, Political > United States.
Political campaigns > United States.
Negativism.
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Dinand Library

Holdings details from Dinand Library
Call Number: JF2112.A4 A57 1995
Status: Available

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