A history of popular women's magazines in the United States, 1792-1995 / Mary Ellen Zuckerman.

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Bibliographic Details
Main Author: Zuckerman, Mary Ellen
Corporate Author: Cairns Collection of American Women Writers
Format: Book
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions in women's studies ; no. 165.
Subjects:
Table of Contents:
  • Women's magazines, 1865-1918. Birth of the big six ; Leaders in the field ; Editing the women's magazines ; Marriage of convenience: advertising and women's magazines ; What they were reading: content in women's magazines, 1890-1918
  • Women's magazines, 1919-45. Women's magazines in the interwar years ; Targeting readers ; Creating the women's magazines ; Attracting advertising ; Magazine content during the interwar years ; World War II
  • Women's magazines, 1946-95. Big six to seven sisters ; New contenders.