Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.

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Bibliographic Details
Main Author: Laird, Pamela Walker, 1947-
Format: Book
Language:English
Published: Baltimore, Md : The Johns Hopkins University Press, c1998.
Series:Studies in industry and society
Subjects:

MARC

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245 1 0 |a Advertising progress :  |b American business and the rise of consumer marketing /  |c Pamela Walker Laird. 
260 |a Baltimore, Md :  |b The Johns Hopkins University Press,  |c c1998. 
300 |a xiv, 479 p., [8] p. of plates :  |b ill. ;  |c 25 cm. 
440 0 |a Studies in industry and society 
504 |a Includes bibliographical references (p. [387]-451) and index. 
650 0 |a Advertising  |z United States  |v History. 
650 0 |a Advertising  |x Social aspects  |z United States  |v History. 
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