The commodification of childhood : the children's clothing industry and the rise of the child consumer

The commodification of childhood : the children's clothing industry and the rise of the child consumer / Daniel Thomas Cook.

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Bibliographic Details
Main Author:	Cook, Daniel Thomas, 1961-
Format:	Book
Language:	English
Published:	Durham : Duke University Press, 2004.
Subjects:	Children > United States > History. Adolescence > United States > History. Child consumers > United States > History. Teenage consumers > United States > History. Children's clothing industry > United States > History. Mother and child > United States > History.
Online Access:	Table of contents

Table of Contents:

Introduction
A brief history of childhood and motherhood into the twentieth century
Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
Pediocularity : from the child's point of view
Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
Baby booms and market booms : teen and subteen girls in the postwar marketplace
Concluding remarks.