Consuming kids : the hostile takeover of childhood / Susan Linn.

Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion an...

Full description

Saved in:
Bibliographic Details
Main Author: Linn, Susan
Format: Book
Published: New York : New Press ; Distributed by W.W. Norton & Co., 2004.
Table of Contents:
  • The marketing Maelstrom
  • 1. Notes from the underground: thirty-six hours at a marketing conference
  • 2. A consumer in the family: the nag factor and other nightmares
  • 3. Branded babies: from cradle to consumer
  • 4. Endangered species: play and creativity
  • 5. Students for sale: who profits from marketing in schools?
  • 6. Through thick and thin: the weighty problem of food marketing
  • 7. Peace-keeping battle stations and smackdown!: selling kids on violence
  • 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity
  • 9. Marketing, media, and the First Amendment: what's best for children?
  • 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco
  • 11. If values are right, what's left: life lessons from marketing
  • 12. Ending the marketing Maelstrom: you're not alone.