Career warfare : 10 rules for building a successful personal brand and fighting to keep it

Career warfare : 10 rules for building a successful personal brand and fighting to keep it / David F. D'Alessandro with Michele Owens.

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Bibliographic Details
Main Author: D'Alessandro, David F.
Other Authors: Owens, Michele
Format: Book
Language:English
Published: New York : McGraw-Hill, c2004.
Subjects:
Career development.
Success in business.
Online Access:Contributor biographical information
Table of contents
Table of Contents:
  • Try to look beyond your own navel
  • Like it or not, your boss is the coauthor of your brand
  • Put your boss on the couch
  • Learn which one is the pickle fork
  • Kenny Rogers is right
  • It's always show time
  • Make the right enemies
  • Try not to be swallowed by the bubble
  • The higher you fly, the more you will be shot at
  • Everybody coulda been a contender; make sure you stay one.

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