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Raising consumers :
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Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.
Saved in:
Bibliographic Details
Main Author:
Jacobson, Lisa, 1962-
Format:
Book
Language:
English
Published:
New York :
Columbia University Press,
c2004.
Series:
Popular cultures, everyday lives
Subjects:
Child consumers
>
United States
>
History
>
20th century.
Market segmentation
>
United States
>
History
>
20th century.
Target marketing
>
United States
>
History
>
20th century.
Advertising and children
>
United States
>
History
>
20th century.
Online Access:
Table of contents
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Description
Table of Contents
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Table of Contents:
"Big sales from little folks": the development of juvenile advertising
From thrift education to consumer training: reforming the child spender
Heroes of the new consumer age: imagining boy consumers
Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers
Revitalizing the American home: playrooms, parenting, and the middle-class child consumer
Radio clubs and the consolidation of children's consumer culture during the great depression.
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