Raising consumers : children and the American mass market in the early twentieth century

Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.

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Bibliographic Details
Main Author: Jacobson, Lisa, 1962-
Format: Book
Language:English
Published: New York : Columbia University Press, c2004.
Series:Popular cultures, everyday lives
Subjects:
Child consumers > United States > History > 20th century.
Market segmentation > United States > History > 20th century.
Target marketing > United States > History > 20th century.
Advertising and children > United States > History > 20th century.
Online Access:Table of contents
Table of Contents:
  • "Big sales from little folks": the development of juvenile advertising
  • From thrift education to consumer training: reforming the child spender
  • Heroes of the new consumer age: imagining boy consumers
  • Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers
  • Revitalizing the American home: playrooms, parenting, and the middle-class child consumer
  • Radio clubs and the consolidation of children's consumer culture during the great depression.

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