The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Book
Language:	English
Published:	New York : HarperBusiness, c2004.
Edition:	1st ed.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. New products > Management.

Holdings details from Dinand Library
Call Number:	HD69.B7 R538 2004
Copy 1	Available

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