The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

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Bibliographic Details
Main Author: Ries, Al
Other Authors: Ries, Laura
Format: Book
Published: New York : HarperBusiness, c2004.
Edition:1st ed.

Dinand Library

Holdings details from Dinand Library
Call Number: HD69.B7 R538 2004
Copy 1 Available