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|a Lau, Richard R.
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|a How voters decide :
|b information processing during election campaigns /
|c Richard R. Lau, David P. Redlawsk.
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| 246 |
3 |
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|a Information processing during election campaigns
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| 260 |
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|a Cambridge, U.K. ;
|a New York :
|b Cambridge University Press,
|c 2006.
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| 300 |
|
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|a xvii, 344 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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|a Cambridge studies in public opinion and political psychology
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| 504 |
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|a Includes bibliographical references (p. 313-333) and index.
|
| 505 |
0 |
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|a Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter.
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|a Honor with Books 2008
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|a Voting research
|z United States.
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|a Elections
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|a Redlawsk, David P.
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|3 Publisher description
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|3 Contributor biographical information
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