How voters decide : information processing during election campaigns

How voters decide : information processing during election campaigns / Richard R. Lau, David P. Redlawsk.

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Bibliographic Details
Main Author: Lau, Richard R.
Other Authors: Redlawsk, David P.
Format: Book
Language:English
Published: Cambridge, U.K. ; New York : Cambridge University Press, 2006.
Series:Cambridge studies in public opinion and political psychology
Subjects:
Voting research > United States.
Elections > United States.
Honor with Books 2008
Online Access:Table of contents only
Publisher description
Contributor biographical information
Table of Contents:
  • Introduction
  • A new theory of voter decision making
  • Studying voting as a process
  • What is correct voting?
  • What voters do : a first cut
  • Individual differences in information processing
  • Campaign effects on information processing
  • Evaluating candidates
  • Voting
  • Voting correctly
  • Political heuristics
  • A look back and a look forward
  • Appendix A: Detailed examples of decision strategies in action
  • Appendix B: How the dynamic information board works
  • Appendix C: Overview of experimental procedures
  • Appendix D: Detailed decision scripts
  • Appendix E: Calculating the on-line evaluation counter.

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