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|a HCDD
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|a HC79.I55
|b L48 2008
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| 100 |
1 |
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|a Li, Charlene.
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| 245 |
1 |
0 |
|a Groundswell :
|b winning in a world transformed by social technologies /
|c Charlene Li, Josh Bernoff.
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| 260 |
|
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|a Boston, Mass. :
|b Harvard Business Press,
|c c2008.
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| 300 |
|
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|a xiii, 286 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 247-263) and indexes.
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| 505 |
0 |
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|a Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
|
| 650 |
|
0 |
|a Online social networks
|x Economic aspects.
|
| 650 |
|
0 |
|a Information society
|x Economic aspects.
|
| 700 |
1 |
|
|a Bernoff, Josh.
|
| 907 |
|
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|a .b15766020
|b 10-10-11
|c 02-16-09
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|a College of the Holy Cross
|b Main Campus
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