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Groundswell :
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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
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Bibliographic Details
Main Author:
Li, Charlene
Other Authors:
Bernoff, Josh
Format:
Book
Language:
English
Published:
Boston, Mass. :
Harvard Business Press,
c2008.
Subjects:
Online social networks
>
Economic aspects.
Information society
>
Economic aspects.
Holdings
Description
Table of Contents
Similar Items
Staff View
Table of Contents:
Understanding the groundswell
Why the groundswell--and why now?
Jujitsu and the technologies of the groundswell
The social technographics profile
Tapping the groundswell
Strategies for tapping the groundswell
Listening to the groundswell
Talking with the groundswell
Energizing the groundswell
Helping the groundswell to support itself
Embracing the groundswell
The groundswell transforms
How connecting with the groundswell transforms your company
The groundswell inside your company
The future of the groundswell.
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