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b1579556 |
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20090403100028.0 |
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061215s2007 nyu b 001 0 eng |
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|a 2006101457
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|a 9780820474656
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|a (OCoLC)77494427
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|a JC573.2.U6
|b C67 2007
|
| 100 |
1 |
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|a Cosgrove, Kenneth M.,
|d 1963-
|
| 245 |
1 |
0 |
|a Branded conservatives :
|b how the brand brought the right from the fringes to the center of American politics /
|c Kenneth M. Cosgrove.
|
| 260 |
|
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|a New York :
|b P. Lang,
|c c2007.
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| 300 |
|
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|a x, 364 p. ;
|c 23 cm.
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| 440 |
|
0 |
|a Politics, media & popular culture,
|x 1094-6225 ;
|v v. 12
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.
|
| 650 |
|
0 |
|a Conservatism
|z United States
|x History
|y 20th century.
|
| 651 |
|
0 |
|a United States
|x Politics and government
|y 20th century.
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://catdir.loc.gov/catdir/toc/ecip077/2006101457.html
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|c 04-03-09
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|p Can Circulate
|a College of the Holy Cross
|b Main Campus
|c Dinand
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|e JC573.2.U6 C67 2007
|h Library of Congress classification
|i Book
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