Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove.

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Bibliographic Details
Main Author:	Cosgrove, Kenneth M., 1963-
Format:	Book
Language:	English
Published:	New York : P. Lang, c2007.
Series:	Politics, media & popular culture, v. 12
Subjects:	Conservatism > United States > History > 20th century. United States > Politics and government > 20th century.
Online Access:	Table of contents only

Table of Contents:

A crash course in branding
Participation in politics : reorganization of American media, interest groups and society
Reagan as a marketer and as a brand for conservative movement
The Clinton scandals : a branded event
Single best example of the conservative brand strategy
How conservatives brand their policy proposals
Re-elect me because at least I am not John Kerry : Bush 2004
Conventions and debates : reposition and build brand awareness
Brands in other channels
Grassroots organization and public education campaigns.

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