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090506s2010 ilua b 001 0 eng |
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|a 2009016829
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|a 0838910009 (alk. paper)
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|a 9780838910009 (alk. paper)
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|a (OCoLC)320696543
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|a (OCoLC)320696543
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|a DLC
|c DLC
|d BTCTA
|d C#P
|d ILC
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|d GEBAY
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|a HCDD
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|a Z716.3
|b .D69 2010
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| 100 |
1 |
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|a Dowd, Nancy,
|d 1956-
|
| 245 |
1 |
0 |
|a Bite-sized marketing :
|b realistic solutions for the overworked librarian /
|c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
|
| 246 |
3 |
|
|a Realistic solutions for the overworked librarian
|
| 260 |
|
|
|a Chicago :
|b American Library Association,
|c 2010.
|
| 300 |
|
|
|a xi, 140 p. :
|b ill. ;
|c 26 cm.
|
| 505 |
0 |
|
|a Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
|
| 520 |
|
|
|a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Libraries
|x Marketing.
|
| 650 |
|
0 |
|a Libraries
|x Public relations.
|
| 700 |
1 |
|
|a Evangeliste, Mary.
|
| 700 |
1 |
|
|a Silberman, Jonathan,
|d 1982-
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| 907 |
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|a .b16206812
|b 10-10-11
|c 07-08-10
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|p Can Circulate
|a College of the Holy Cross
|b Main Campus
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|h Library of Congress classification
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