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081110s2009 nyu b 001 0 eng |
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|a 2008048058
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|a 9781605297859
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|a 1605297852
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|a (OCoLC)259266767
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|a (OCoLC)259266767
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|a DLC
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|a HCQS
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|a 2009 F-407
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|a GT 2853.U5
|b K42e 2009
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| 070 |
0 |
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|a QP141
|b .E467 2009
|
| 090 |
|
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|a QP141
|b .K42 2009
|
| 100 |
1 |
|
|a Kessler, David A.,
|d 1951-
|
| 245 |
1 |
4 |
|a The end of overeating :
|b taking control of the insatiable American appetite /
|c David A. Kessler.
|
| 260 |
|
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|a New York :
|b Rodale,
|c c2009.
|
| 300 |
|
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|a xvi, 320 p. ;
|c 24 cm.
|
| 500 |
|
|
|a "This book is intended as a reference volume only, not as a medical manual" -- T.p. verso.
|
| 504 |
|
|
|a Includes bibliographical references (p. 252-304) and index.
|
| 505 |
0 |
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|a Part I. Sugar, fat, salt : Something changed, America gained weight -- Overriding the wisdom of the body ; Sugar, fat, and salt make us eat more sugar, fat, and salt -- The business of food: creating highly rewarding stimuli -- Pushing up our settling points -- Sugar, fat, and salt are reinforcing -- Amping up the neurons -- We are wired to focus attention on the most salient stimuli -- Rewarding foods become hot stimuli -- Cues activate brain circuits that guide behavior -- Emotions make food memorable -- Rewarding foods rewire the brain -- Eating behavior becomes a habit -- Part II. The food industry : A visit to Chili's -- Cinnabon: a lesson in irresistibility -- That's entertainment -- The era of the monster thickburger -- No satisfaction -- Giving them what they like -- What consumers don't know -- The ladder of irresistibility -- The world's cuisine becomes Americanized -- Nothing is real -- Optimize it! -- The science of selling -- Purple cows -- Part III. Conditioned hypereating emerges : Overeating becomes more dangerous -- What weight-loss drugs can teach us -- Why we don't just say no -- How we become trapped -- Conditioned hypereating emerges -- Tracing the roots of conditioned hypereating -- Nature or nurture? -- Warning signs in children -- The culture of overeating -- Part IV. The theory of treatment : Invitations to the brain -- Reversing the habit -- Rules of disengagement -- Emotional learning -- Part V. Food rehab : The treatment framework -- Planned eating -- Letting go of the past -- Eating is personal -- Avoiding traps: on obsession and relapse -- Making the critical perceptual shift -- Part VI. The end of overeating : "Our success is the problem" -- Industry cracks the code -- Fighting back -- A final note.
|
| 650 |
|
0 |
|a Nutrition
|x Psychological aspects.
|
| 650 |
|
0 |
|a Food habits
|x Psychological aspects.
|
| 650 |
|
0 |
|a Obesity
|z United States.
|
| 650 |
|
0 |
|a Food
|x Marketing
|z United States.
|
| 856 |
4 |
2 |
|3 Contributor biographical information
|u http://www.loc.gov/catdir/enhancements/fy0912/2008048058-b.html
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