The end of overeating : taking control of the insatiable American appetite

The end of overeating : taking control of the insatiable American appetite / David A. Kessler.

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Bibliographic Details
Main Author: Kessler, David A., 1951-
Format: Book
Language:English
Published: New York : Rodale, c2009.
Subjects:
Nutrition > Psychological aspects.
Food habits > Psychological aspects.
Obesity > United States.
Food > Marketing > United States.
Online Access:Contributor biographical information
Publisher description
Table of Contents:
  • Part I. Sugar, fat, salt : Something changed, America gained weight
  • Overriding the wisdom of the body ; Sugar, fat, and salt make us eat more sugar, fat, and salt
  • The business of food: creating highly rewarding stimuli
  • Pushing up our settling points
  • Sugar, fat, and salt are reinforcing
  • Amping up the neurons
  • We are wired to focus attention on the most salient stimuli
  • Rewarding foods become hot stimuli
  • Cues activate brain circuits that guide behavior
  • Emotions make food memorable
  • Rewarding foods rewire the brain
  • Eating behavior becomes a habit
  • Part II. The food industry : A visit to Chili's
  • Cinnabon: a lesson in irresistibility
  • That's entertainment
  • The era of the monster thickburger
  • No satisfaction
  • Giving them what they like
  • What consumers don't know
  • The ladder of irresistibility
  • The world's cuisine becomes Americanized
  • Nothing is real
  • Optimize it!
  • The science of selling
  • Purple cows
  • Part III. Conditioned hypereating emerges : Overeating becomes more dangerous
  • What weight-loss drugs can teach us
  • Why we don't just say no
  • How we become trapped
  • Conditioned hypereating emerges
  • Tracing the roots of conditioned hypereating
  • Nature or nurture?
  • Warning signs in children
  • The culture of overeating
  • Part IV. The theory of treatment : Invitations to the brain
  • Reversing the habit
  • Rules of disengagement
  • Emotional learning
  • Part V. Food rehab : The treatment framework
  • Planned eating
  • Letting go of the past
  • Eating is personal
  • Avoiding traps: on obsession and relapse
  • Making the critical perceptual shift
  • Part VI. The end of overeating : "Our success is the problem"
  • Industry cracks the code
  • Fighting back
  • A final note.

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