The experience economy work is theatre & every business a stage

The experience economy work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.

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Bibliographic Details
Main Author: Pine, B. Joseph
Other Authors: Gilmore, James H., 1959-
Format: eBook
Language:English
Published: Boston : Harvard Business School Press, c1999.
Series:Ebsco e-book purchased.
Subjects:
Product management.
Diversification in industry.
Customer services.
Electronic resources (E-books)
Electronic books.
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
This was purchased from Ebsco with a single user license.
Table of Contents:
  • Preview Step Right Up
  • Welcome to the Experience Economy
  • Setting the Stage
  • The Show Must Go On
  • Get Your Act Together
  • Experiencing Less Sacrifice
  • Intermission A Refreshing Experience
  • Work Is Theatre
  • Performing to Form
  • Now Act Your Part
  • The Customer Is the Product
  • Finding Your Role in the World
  • Encore Exit, Stage Right.

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