Mass media and drug prevention classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.

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Bibliographic Details
Corporate Author: Claremont Symposium on Applied Social Psychology
Other Authors: Crano, William D., 1942-, Burgoon, Michael
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2002.
Series:Ebsco e-book purchased.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
This was purchased from Ebsco with a single user license.

MARC

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245 0 0 |a Mass media and drug prevention  |h [electronic resource] :  |b classic and contemporary theories and research /  |c edited by William D. Crano, Michael Burgoon. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum,  |c 2002. 
300 |a 1 online resource (xiv, 303 p.) 
490 1 |a Ebsco e-book purchased 
500 |a "The Claremont Symposium on Applied Social Psychology." 
504 |a Includes bibliographical references and indexes. 
505 0 0 |t Foreword /  |r Alan I. Leshner --  |t Preface /  |r William D. Crano, Michael Burgoon --  |t Introduction, Early Theories, and Research --  |t Introduction /  |r William D. Crano --  |t The Evolution of Mass Media and Health Persuasion Models /  |r Ellen A. Wartella, Patricia A. Stout --  |t Promising Strategies for Media Health Campaigns /  |r Charles Atkin --  |t Contemporary Theories and Research --  |t Using Interactive Media Tools to Test Substance Abuse Prevention Messages /  |r Michael Burgoon, Eusebio M Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank --  |t The Role of Theory in Developing Effective Antidrug Public Service Announcements /  |r Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R. Kirkland Ahern --  |t Attention, Persuasive Communication, and Prevention /  |r Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington --  |t Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors /  |r Joseph R. Priester --  |t Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements /  |r Jason T. Siegel, Judee K. Burgoon --  |t Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component /  |r Marvin Eisen --  |t High-potential Mediators of Drug-Abuse Prevention Program Effects /  |r Stewart I. Donaldson --  |t A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior /  |r James H. Derzon, Mark W. Lipsey. 
588 |a Description based on print version record. 
590 |a Loaded electronically. 
590 |a Electronic access restricted to members of the Holy Cross Community. 
590 |a This was purchased from Ebsco with a single user license. 
650 0 |a Drugs and mass media  |z United States. 
650 0 |a Drug abuse  |z United States  |x Prevention. 
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690 |a Electronic resources (E-books) 
700 1 |a Crano, William D.,  |d 1942- 
700 1 |a Burgoon, Michael. 
711 2 |a Claremont Symposium on Applied Social Psychology. 
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