Mass media and drug prevention classic and contemporary theories and research

Mass media and drug prevention classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.

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Bibliographic Details
Corporate Author: Claremont Symposium on Applied Social Psychology
Other Authors: Crano, William D., 1942-, Burgoon, Michael
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2002.
Series:Ebsco e-book purchased.
Subjects:
Drugs and mass media > United States.
Drug abuse > United States > Prevention.
Electronic resources (E-books)
Electronic books.
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
This was purchased from Ebsco with a single user license.
Table of Contents:
  • Foreword / Alan I. Leshner
  • Preface / William D. Crano, Michael Burgoon
  • Introduction, Early Theories, and Research
  • Introduction / William D. Crano
  • The Evolution of Mass Media and Health Persuasion Models / Ellen A. Wartella, Patricia A. Stout
  • Promising Strategies for Media Health Campaigns / Charles Atkin
  • Contemporary Theories and Research
  • Using Interactive Media Tools to Test Substance Abuse Prevention Messages / Michael Burgoon, Eusebio M Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank
  • The Role of Theory in Developing Effective Antidrug Public Service Announcements / Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R. Kirkland Ahern
  • Attention, Persuasive Communication, and Prevention / Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington
  • Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors / Joseph R. Priester
  • Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements / Jason T. Siegel, Judee K. Burgoon
  • Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component / Marvin Eisen
  • High-potential Mediators of Drug-Abuse Prevention Program Effects / Stewart I. Donaldson
  • A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior / James H. Derzon, Mark W. Lipsey.

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