The purpose is profit : the truth about starting and building your own business

The purpose is profit : the truth about starting and building your own business / Ed "Skip" McLaughlin, Wyn Lydecker, Paul McLaughlin.

Do you feel the pull to start your own business? Tired of working for others and dealing with office politics, eager for control and more money, Ed "Skip" McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues�...

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Bibliographic Details
Main Authors: McLaughlin, Ed (Author), Lydecker, Wyn (Author), McLaughlin, Paul (Author)
Format: Book
Language:English
Published: Austin, Texas : Greenleaf Book Group Press, [2016]
Edition:First edition.
Subjects:
New business enterprises > Management.
Business planning.
Entrepreneurship.
Table of Contents:
  • PRELAUNCH
  • The Pull and the Push
  • Distinctive Competence
  • Dynamic Planning
  • LAUNCH AND EARLY STAGE
  • Entrepreneurial Branding
  • Capital, Cost, and Control
  • Do It! Do It! Do It!
  • A Hard Lesson
  • GROWTH STAGE
  • Sales Is a Contact Sport
  • The Ten Commandments of Startup Profit
  • EXIT
  • Realizing Value
  • Preserving the Secret Sauce
  • To Thine Own Self Be True.

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