Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016

Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / Paul Christiansen.

"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Dettagli Bibliografici
Autore principale: Christiansen, Paul Victor (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Amsterdam : Amsterdam University Press, [2018]
Soggetti:
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
History.
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Music Library

Dettagli sul posseduto da Music Library
Collocazione: ML3917.U6 C47 2018
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