How to get girls (into your store) / [edited by Deni Loubert ; introduction by Neil Gaiman ; LuLu illustrations, Mary Wilshire].

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Bibliographic Details
Corporate Author:	Friends of Lulu
Other Authors:	Loubert, Deni, Gaiman, Neil, Wilshire, Mary
Format:	Book
Language:	English
Published:	San Diego, Calif. : Friends of Lulu, ©1997.
Subjects:	Comic books, strips, etc > Marketing. Stores, Retail > United States > Management. Women consumers > United States. Women > Books and reading. The Dr. Mark D. Nevins '86 Collection for the Study of Comics and Graphic Novels Gift of Mark D. Nevins, Ph.D. (Class of 1986), 2018

Table of Contents:

Shameful secrets of comics retailing: the lingerie connection / by Neil Gaiman
Chapter 1: Why sell to women, parents, and children? / by Ann Goetz
Chapter 2: "Doesn't she know this is a comics shop?" or, How to treat the customer / by Liz Schiller
Patty Cake / by Scott Roberts
Chapter 3: Presenting the product / by Deni Loubert
Chapter 4: Beyond Wonder Woman-choosing product for children and women / by Ann Goetz
Skin art / by Mary Fleener
Chapter 5: Marketing your store to your community / by T.M. Lowe
Chiascuro / by Chaz Troug, Dave Rawson and Pat McGreal
Chapter 6: Share your experience / by Ann Goetz
A final word, or two ... / Deni Loubert
Writer's bios
Appendix: Resource guide.

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