Handbook of Quality-of-Life Research An Ethical Marketing Perspective

Handbook of Quality-of-Life Research An Ethical Marketing Perspective / by M. Joseph Sirgy.

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research....

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Bibliographic Details
Main Author: Sirgy, M. Joseph (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2001.
Edition:1st ed. 2001.
Series:Social Indicators Research Series, 8
Springer eBook Collection.
Subjects:
Quality of life.
Marketing.
Sociology.
Ethics.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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