E-Conomics Strategies for the Digital Marketplace

E-Conomics Strategies for the Digital Marketplace / by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council.

The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have colla...

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Bibliographic Details
Main Authors: Zerdick, Axel (Author), Schrape, Klaus (Author), Artope, Alexander (Author), Goldhammer, Klaus (Author), Lange, Ulrich T. (Author), Vierkant, Eckart (Author), Lopez-Escobar, Esteban (Author), Silverstone, Roger (Author)
Corporate Author: SpringerLink (Online service)
Other Authors: European Communication Council, (ECC) (Editor)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2000.
Edition:1st ed. 2000.
Series:European Communication Council Report
Springer eBook Collection.
Subjects:
Marketing.
Electrical engineering.
Management.
Industrial management.
Social sciences.
Computers and civilization.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Table of Content
  • Foreword — The European Communication Council
  • 1. The Internet Economy as a Strategic Challenge.
  • 2. Fundamental Principles of the Network Economy
  • 3. The Media and Communications Sectors: A Review Looking Forward
  • 4. The Emergence of the Internet Economy
  • 5. Navigation Aids for the Internet Economy
  • 6. Facts & Figures
  • References.

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