More Advertising Worldwide

More Advertising Worldwide edited by Ingomar Kloss.

The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the ti...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kloss, Ingomar (Editor)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2002.
Edition:1st ed. 2002.
Series:Springer eBook Collection.
Subjects:
Management.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
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