Construction Marketing Strategies for Success / by Richard Pettinger.

This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, d...

Full description

Saved in:
Bibliographic Details
Main Author: Pettinger, Richard (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Macmillan Education UK : Imprint: Red Globe Press, 1998.
Edition:1st ed. 1998.
Series:Building and Surveying Series
Springer eBook Collection.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.