Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions

Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions / by Simon Kelly, Paul Johnston, Stacey Danheiser.

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never b...

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Bibliographic Details
Main Authors: Kelly, Simon (Author), Johnston, Paul (Author), Danheiser, Stacey (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Series:Springer eBook Collection.
Subjects:
Management.
Industrial management.
Manpower policy.
Organization.
Planning.
Industrial management—Environmental aspects.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.

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