Strategic Marketing Issues in Emerging Markets

Strategic Marketing Issues in Emerging Markets edited by Atanu Adhikari.

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social...

Full description

Saved in:
Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Adhikari, Atanu (Editor)
Format: eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Series:Springer eBook Collection.
Subjects:
Marketing.
Globalization.
Markets.
Leadership.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Chapter 1. Introduction
  • SECTION I: Strategic Elements of Marketing in Emerging Market
  • Chapter 2. Data Driven Marketing Strategy
  • Chapter 3. Use of Budgeting in Marketing Strategy
  • SECTION II: Marketing Mix Elements in Emerging Market
  • Chapter 4. Decades in Marketing Strategy and Digital Channel
  • SECTION III: Consumer decision-making processes
  • Chapter 5. Customer engagement strategy in emerging market
  • SECTION IV: Marketing in Business to Business Market in Emerging Economies
  • SECTION V: Dark Side of Emerging Markets.

Similar Items