Social Commerce Consumer Behaviour in Online Environments

Social Commerce Consumer Behaviour in Online Environments / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Boardman, Rosy (Editor), Blazquez, Marta (Editor), Henninger, Claudia E. (Editor), Ryding, Daniella (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:1st ed. 2019.
Series:Springer eBook Collection.
Subjects:
Motivation research (Marketing).
Internet marketing.
Customer relations—Management.
E-business.
Electronic commerce.
E-commerce.
Electronic resources (E-books)
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Call Number: E-Book
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