Foundations of Economic Psychology A Behavioral and Mathematical Approach

Foundations of Economic Psychology A Behavioral and Mathematical Approach / by Kazuhisa Takemura.

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic...

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Bibliographic Details
Main Author: Takemura, Kazuhisa (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Series:Springer eBook Collection.
Subjects:
Behavioral economics.
Operations research.
Decision making.
Game theory.
Motivation research (Marketing).
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Preface
  • Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework
  • Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice
  • Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility
  • Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory
  • Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment
  • Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation
  • Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness
  • Chapter 7. Consumers’ Preference Construction, Affects and Neuroscientific Research:Research on Consumer’s Preference and Neuromarketing
  • Appendix.

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