Value-Oriented Media Management Decision Making Between Profit and Responsibility / edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Altmeppen, Klaus-Dieter (Editor), Hollifield, C. Ann (Editor), van Loon, Joost (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Media Business and Innovation,
Springer eBook Collection.
Subjects:
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.