Fashion Branding and Communication Core Strategies of European Luxury Brands

Fashion Branding and Communication Core Strategies of European Luxury Brands / edited by Byoungho Jin, Elena Cedrola.

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies w...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Jin, Byoungho (Editor), Cedrola, Elena (Editor)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2017.
Edition:1st ed. 2017.
Series:Palgrave Studies in Practice: Global Fashion Brand Management ,
Springer eBook Collection.
Subjects:
Marketing.
Electronic resources (E-books)
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Call Number: E-Book
Status: Available

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