Developing International Strategies

Developing International Strategies by Rudolf Grünig, Dirk Morschett.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...

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Bibliographic Details
Main Authors: Grünig, Rudolf (Author), Morschett, Dirk (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
Edition:2nd ed. 2017.
Series:Springer eBook Collection.
Subjects:
Leadership.
Globalization.
Markets.
Small business.
Organization.
Planning.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Introduction
  • Internationalization: Facts and Figures About Internationalization at the Macro Level
  • Facts and Figures About Internationalization at the Company Level
  • Reasons of the Internationalization of Companies
  • Generell Strategic Planning and Its Importance for Going International
  • General Strategic Planning as the Starting Point for Going International for New Markets
  • General Strategic Planning as the Starting Point for Going International for Production and Sourcing
  • Going International for New Markets: Overview of the Planning Process for Going International for New Markets
  • Determining the Target Markets
  • Determining the Market Entry Modes
  • Developing the Strategy and the Project Plans
  • Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing
  • Determining a Framework for Going International for Production and Sourcing
  • Determining Suitable Location - Operation Mode Combinations
  • Developing the Strategy and the Project Plans
  • Strategic Challenges of International Companies: Determining the Generic International Strategy
  • Determining the Differentiation-Standardization Level of the Market Offer
  • Determining the Operations Strategy.

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