Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries / by Tara Brabazon, Mick Winter, Bryn Gandy.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates...

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Bibliographic Details
Main Authors: Brabazon, Tara (Author), Winter, Mick (Author), Gandy, Bryn (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:SpringerBriefs in Business,
Springer eBook Collection.
Subjects:
Marketing.
Management.
Industrial management.
Leadership.
Entrepreneurship.
Market research.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
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