Global Product Strategy, Product Lifecycle Management and the Billion Customer Question

Global Product Strategy, Product Lifecycle Management and the Billion Customer Question / by John Stark.

In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billio...

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Bibliographic Details
Main Author: Stark, John (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Springer London : Imprint: Springer, 2007.
Edition:1st ed. 2007.
Series:Decision Engineering,
Springer eBook Collection.
Subjects:
Manufactures.
Industrial engineering.
Production engineering.
Engineering design.
Production management.
Management.
Industrial management.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Global Product: Opportunities and Challenges
  • Global Products: Change and Complexity
  • Problems: Causes and Action
  • Global Products: At the Coalface
  • Lessons Learned and Best Practices
  • To a Structured Framework
  • PLM Enabling Global Products
  • Local Performance Improvements
  • The Way Forward to PLM
  • Current Status
  • Changes for Global Products and PLM.

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