The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management

The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management / by Gabriel Steinhardt.

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practi...

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Bibliographic Details
Main Author: Steinhardt, Gabriel (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Edition:1st ed. 2010.
Series:Springer eBook Collection.
Subjects:
Management.
Industrial management.
Business.
Management science.
Organization.
Planning.
Marketing.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Product Management Concepts
  • Who’s Driving Your Company?
  • Product Management Team
  • Product Definition Team
  • Crafting Market Requirements
  • Concept of Marketing
  • Value-Marketing Model
  • Extending Product Life Cycle Stages
  • Product Management Glossary
  • Product Manager's Toolkit
  • PMTK Introduction
  • PMTK Models
  • PMTK Templates.

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