Social Commerce Marketing, Technology and Management

Social Commerce Marketing, Technology and Management / by Efraim Turban, Judy Strauss, Linda Lai.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

Full description

Saved in:
Bibliographic Details
Main Authors: Turban, Efraim (Author), Strauss, Judy (Author), Lai, Linda (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Texts in Business and Economics,
Springer eBook Collection.
Subjects:
Information technology.
Business—Data processing.
Marketing.
Operations research.
Decision making.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items