Energy Branding Harnessing Consumer Power

Energy Branding Harnessing Consumer Power / by Friðrik Larsen.

‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.’ —Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik offers a unique approach to create value for the utili...

Full description

Saved in:
Bibliographic Details
Main Author: Larsen, Friðrik (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Series:Springer eBook Collection.
Subjects:
Branding (Marketing).
Energy.
Project management.
Customer relations—Management.
Motivation research (Marketing).
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Login for hold information

‌

Click to view e-book

Online

Holdings details from Online
Call Number: E-Book
Status: Available

Similar Items